![]() But brain injuries are quite common, occurring to 2.5 million Americans each year. “And that message would be that it’s not just about your brain – your right lobe, your left lobe – instead it’s really more about you,” she said.Ĭonnors explained that brain injuries, whether traumatic or acquired in some other way, can make people feel apart from others. Instead of concentrating unilaterally on brain injury, Connors said partnering with Nutcase has allowed her to take the BIAA in a bit of a new, more holistic direction. “At BIAA we have been doing brain injury awareness for 35 years, and in just those few minutes at the Nutcase site I realized how we needed to move forward.” “It was really an ‘Ah-ha’ moment,” Connors said. ![]() “It only took a few seconds at the Nutcase website for me to realize I had a happy smile on my face because there were immediately three helmets I could totally see myself wearing,” Connors said.Ĭonnors said she was so drawn to the message inherent in our brand: We all love our brains, and a Nutcase helmet is not only a way to express that, but it’s also a way to express individual personality. This three-way partnership is truly a meeting of the minds, said BIAA CEO Susan H. ![]() In addition to our partnership with world class trials rider Ryan Leech, Nutcase has entered into a partnership with the Vienna, VA-based Brain Injury Association of America (BIAA) organization. Next month is Brain Injury Awareness Month, and Nutcase has some happy news. ![]()
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